Well-Kept Beauty

The Truth About Our Beauty Habits

Well-Kept Beauty
The Truth About Our Beauty Habits

How long have you had a half-used lipstick, mascara, foundation, or concealer at the bottom of purse, in the back of your bathroom cabinet, or lost in the “catch-all” bathroom drawer?

To undercover our beauty care habits Poshly was commissioned to survey over 4,000 women in the U.S. and the results were shocking.  Although, the research survey was conducted in 2015 little has changed with our daily habits. Let's take look at what the team and users at Poshly uncovered. 

The Dirty Details

  • More than 80% of women know makeup has expiration dates and have problems with old product, but still don't discard them because they forget
  • 89% of women hang onto old makeup "just in case they might need it later" 
  • 87% of them know that makeup has expiration dates.
  • For the average consumer between the ages of 25 and 50, 75% don't routinely finish their makeup - and not just before it expires, but at all. 
  • Women are knowingly keeping and using expired makeup that could have an adverse effect on their health and well-being.
  • Less than 1 in 5 toss their mascara in the recommended time frame of 3 months. 
  • The most common makeup to stick around too long is eye makeup - even though it expires the fastest and is the worst to use, past its safe expiration date.
  • The average consumer owns almost 40 makeup products 
  • Women between the ages of 25-42 would rather suffer reoccurring breakouts instead of downsizing their bathroom vanities. 

What Now? 

This study is a reminder that we must be diligent about caring for our beauty products to prevent skin irritations, breakouts, and infections - and key in keeping colors "poppin" and active ingredients working as intended.   

Keeping track of every expiration dates of every skincare product you have can be daunting, however it’s important and will have a positive impact on the heath of your skin. (The Answer: Well-Kept Beauty) (Yes, a shameless plug...What?... We can't help it and know you will love it)

--- wkb ---