Sheena's take on beauty and tech lies in the power of choice. From her collaborations with cosmetic chemists, estheticians, makeup artists and industry leaders; democratizing the beauty industry with the fullness and richness of diversity and innovation isn't an afterthought or marketing but the essence of beauty itself.
What is your skincare regimen?
Right now, I'm in the process of revamping my routine and incorporating products one at a time to see which brands/ingredients my skin responds best too consistently. My collection looks like a beauty counter for Herbivore Botanicals. In the morning I’ll wash with Bamboo Charcoal Cleansing Bar Soap, apply a SPF Moisturizer from Blush Med Spa called Sun-Tastic, and finish with with a very small amount of Lapis Facial Oil. I also like to use a Jade Facial Roller straight out of the freezer (tip: place in the freezer as soon as you wake up). Before bed I'll wash with Bamboo Charcoal Cleansing Bar Soap and follow-up with Lapis Facial Oil and serum. I try to mask at least twice a week with Blue Tansy Resurfacing Clarity Mask and use the MOON FRUIT Superfruit Night Treatment about three times a week. For my hyper-pigmentation I've found success with iS Clinical Super Serum Advance+. While its not "natural" its the serum that my skin is responding to right now. I'm on the hunt for a daily night cream and eye cream. I also receive microdermabrasion treatments once a month.
What is a past or recent skin challenge?
I spent several months working to end severe breakouts and I was left with hyper-pigmentation (very dark spots) and skin damage all because I used old skincare and makeup products. After spending another several long months to clear the dark spots once the breakouts stopped and the inflammation ended, I decided to try a few new skin care products and within a matter of 2 days they reeked havoc on my skin. I had an allergic reaction leaving me with boil like pimples and cystic acne requiring cortisone shots. Unless, you need to have a cortisone shot for a skin emergency I recommend you stay away from them. If not done correctly they can lead to divots or indentations in your skin. I'm still working on clearing up additional dark spots. Admittedly, I became self-conscious. Combing through the information on what women of color should and shouldn't do was daunting to say the least. Luckily, I have a great team of skincare professionals who are helping me get my skin back to where I was before the last two years - even better than before.
What make-up/products do you use on a daily basis?
I am super simple lately, only using eyeliner and mascara no matter where I go - meetings, the store, and even barre class. I also never leave the house without lipstick either a nude or red. Right now its Fenty Beauty Stunna Lip Paint and Pat McGrath Divine Brown. For events, meetings, or a fun day (or night) out I'm using Fenty Beauty because its super light and my skin responds well to the formula. However, I have my eye on a couple of new brands for summer. I'm not much of an eyeshadow girl, but I do love a good shimmer.
What’s a beauty habit you need to break/or begin?
I really need to get much better at how I store my products and my beauty tools. I have a tendency to toss my tools around and suffer the consequences of using them since they pick up unwanted bacteria. I'm staying on top of ingredient listings and expiation dates with a chart - but its such a time drain, so I'm pushing my team to get out our app much sooner for myself and our early users and followers.