Well-Kept Beauty

#SKINSTORY: Sheena Franklin, WKB Founder

Well-Kept Beauty
#SKINSTORY: Sheena Franklin, WKB Founder

Sheena's take on beauty and tech lies in the power of choice.  From her collaborations with cosmetic chemists, estheticians, makeup artists and industry leaders; democratizing the beauty industry with the fullness and richness of diversity and innovation isn't an afterthought or marketing but the essence of beauty itself. 

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What is your skincare regimen?

Right now, I'm in the process of revamping my routine and incorporating products one at a time to see which brands/ingredients my skin responds best too consistently. My collection looks like a beauty counter for Herbivore Botanicals. In the morning I’ll wash with Bamboo Charcoal Cleansing Bar Soap, apply a SPF Moisturizer from Blush Med Spa called Sun-Tastic, and finish with with a very small amount of Lapis Facial Oil.  I also like to use a Jade Facial Roller straight out of the freezer (tip: place in the freezer as soon as you wake up). Before bed I'll wash with Bamboo Charcoal Cleansing Bar Soap and follow-up with Lapis Facial Oil and serum. I try to mask at least twice a week with Blue Tansy Resurfacing Clarity Mask and use the MOON FRUIT Superfruit Night Treatment about three times a week.  For my hyper-pigmentation I've found success with iS Clinical Super Serum Advance+. While its not "natural" its the serum that my skin is responding to right now. I'm on the hunt for a daily night cream and eye cream. I also receive microdermabrasion treatments once a month. 

What is a past or recent skin challenge?

I spent several months working to end severe breakouts and I was left with hyper-pigmentation (very dark spots) and skin damage all because I used old skincare and makeup products. After spending another several long months to clear the dark spots once the breakouts stopped and the inflammation ended, I decided to try a few new skin care products and within a matter of 2 days they reeked havoc on my skin. I had an allergic reaction leaving me with boil like pimples and cystic acne requiring cortisone shots. Unless, you need to have a cortisone shot for a skin emergency I recommend you stay away from them. If not done correctly they can lead to divots or indentations in your skin.  I'm still working on clearing up additional dark spots. Admittedly, I became self-conscious. Combing through the information on what women of color should and shouldn't do was daunting to say the least. Luckily, I have a great team of skincare professionals who are helping me get my skin back to where I was before the last two years - even better than before.

What make-up/products do you use on a daily basis?

I am super simple lately, only using eyeliner and mascara no matter where I go - meetings, the store, and even barre class. I also never leave the house without lipstick either a nude or red. Right now its Fenty Beauty Stunna Lip Paint and Pat McGrath Divine Brown. For events, meetings, or a fun day (or night) out I'm using Fenty Beauty because its super light and my skin responds well to the formula. However, I have my eye on a couple of new brands for summer.  I'm not much of an eyeshadow girl, but I do love a good shimmer. 

What’s a beauty habit you need to break/or begin?

I really need to get much better at how I store my products and my beauty tools. I have a tendency to toss my tools around and suffer the consequences of using them since they pick up unwanted bacteria.  I'm staying on top of ingredient listings and expiation dates with a chart - but its such a time drain, so I'm pushing my team to get out our app much sooner for myself and our early users and followers.