SheenaDeanne

Faking It: Counterfeit Cosmetics On Social Media, The Beauty Jungle

SheenaDeanne
Faking It: Counterfeit Cosmetics On Social Media, The Beauty Jungle

“Counter­feiting is a challenge that has always plagued the cosmetics industry but has been amplified in recent years” - Laura Urquizu, CEO of Red Points

We all have been there. You see a post by someone you follow on social media, follow the links and discover a new brand or new retailer, and then joyfully make a purchase. However, have you stopped to consider if the product you just bought is  a counterfeit product? 

According to a newly released report from Red Points, a online brand protection company, there has been a significant rise of counterfeit cosmetics on social media. Here are the top key take ways:

  • 50% of all online fakes are currently found on social networking sites
  • 45% of respondents had purchased cosmetics via social media
  • 19.5% inadvertently bought fake products
  • The majority of participants (69%) voiced concerns about counterfeits
  • Compared with other industries, the report found the beauty industry is the most impacted 
  • “Counter­feiting is a challenge that has always plagued the cosmetics industry but which has been amplified in recent years, with the advent of social media, despite online platforms’ work, such as Amazon, eBay and Facebook, with brands and law enforcement to zero in on counterf­eiters. Unless companies implement smart ways to address the issue head-on, counterf­eiters will continue to exploit gaps in the system to spread out illegal cosmetics online.” - Laura Urquizu, CEO of Red Points
  • “Our experience, working with brands in the cosmetics sector across the world, has shown us that the sooner a company puts a real plan of action in place to protect their brand’s distribution channels against grey market trading and their products from loss of revenue resulting from counterf­eiting, the more chances they have to thrive and stand out in today’s competitive marketplace.” - Laura Urquizu, CEO of Red Points

How To Spot Counterfeit Cosmetics

InStye Magazine has put together a guide to spotting fake cosmetics. Below are the top five points to remember; 

  • Note the Pricing
  • Check the Label
  • Pay Attention to the Packaging
  • Swatch the Color Before Using
  • Be Mindful Where You're Shopping

Be careful and diligent when buying your skin care - its a beauty jungle out there.

 

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