When Ekaterina was just 7 years old, her love affair with the beauty industry began - her mother presented her with her first clear Dior gloss and Burberry Weekend fragrance.
She took that same feeling with her to her first job as a sales consultant for a beauty company. Soon after she enrolled into University, received her degree, and started working for Abbott Laboratories. While at Abbott Laboratories she learned first-hand about supplements, ingredients, and injections. She eventually moved onto coordinating luxury events for fragrance companies such as Burberry, Joe Malone, and many others. Eventually, working in public relations for L’Oreal.
As the founder of MyTopFace, she aims to showcase the best in beauty - how products really work, who will benefit most, and an unbiased platform to discover new products on the market. The MyToFace team thoroughly tests every product, never charging brands for a single article. Efficiently testing products to deliver readers informative, helpful information is the ultimate goal.
We caught up with Ekaterina to learn more about her, her take on skincare and beauty....and living life as as Well-Kept Beauty.
How would you describe yourself?
I am a business-mom passionate about the world of beauty and makeup. I am generally a very positive and stubborn person. I love life, I love my people and l love beauty industry. The most important things to me are my family, friends, my project and sharks.
How long have you been in the beauty industry?
How do you feel about beauty?
Beauty is the part of human nature, everyone is beautiful in some way!
If you were a combination of any three beauty icons, who would they be?
Jenifer Lopez, Monica Bellucci, and Leighton Meester.
What are three beauty items you can’t live without?
Sunscreen tint, lip balm and chamomile mist.
What’s in your beauty regimen that we would be surprised to know about?
The Derma Roller (microneedling tool for at home) and my Beauty Toolbox (Cellulite Treatment Cup).
A beauty habit you need to give up or be better at?
I should use oil for cuticles on my nails more often and I should stop forgetting about hand cream.
Lipstick of choice?
MAC Retro Red Matte Lipstick in Dangerous.
What is your walk-in song?
“She Bangs” by Ricky Martin.
Who would you like to introduce you for your most important keynote speech?
My lovely husband.
What’s most important to you?
My whole family and my animals.
Three people you would like to have over for a dinner party?
Robert De Niro, Pedro Almodovar and Gustav Klimt.
Do you have a nick-name?
What are you most proud of as a founder?
I’m proud to be able to help our readers choose the right products for their needs, which are tested and reviewed by our MyTopFace team of experts. I am also proud that I can offer high quality advice on beauty services and treatments.
What does family mean to you?
Who’s a skin care professional you can’t live without?
My nail technician and my dermatologist, of course!
How do you relax?
Yoga, massage, sauna or hiking. I love spending time with my kids.
What does natural mean to you?
Natural products, organic ingredients, and healthy food. Less is more!
What are three things you can’t live without?
My phone and my necessary apps (I am sure that Well-Kept Beauty will become one of my favorites), lipstick, and sunglasses.
What is your favorite phrase to say?
Siempre Tengo Suerte.